Privacy Policy
Neon Beams has no servers and no accounts, so nothing about you is collected by us or sent to us. The game is free, and it is funded by ads, which are served by Google. That is the one part of the app where information about your device leaves it, and this page describes exactly what and when.
What the app stores
In the app’s own storage on your device:
- Your player name — the label other players see during a multiplayer game on your local network. You type it on the multiplayer screen, and you can change it there at any time.
- Your settings — camera mode, difficulty and similar preferences.
- Your score record — your solo run tally and multiplayer standings.
That is the whole of it. It is removed when you delete the app, and it is not backed up to us, because there is no “us” to back it up to.
What the app sends over the network
Multiplayer plays over your local wifi, device to device. While a game is running, your device exchanges only what is needed to run it: the player name you chose, and which way each player is turning. That traffic goes directly between the devices in the game and passes through no service of ours.
The app uses your local network to find and host nearby games. iOS and Android both ask your permission before allowing this, and you can refuse — single player is unaffected.
Advertising
Ads are served by Google AdMob. We do not see, receive or store anything about you through them; we see only totals, such as how many ads were shown.
To serve an ad, Google may collect and process information from your device, including your advertising identifier, IP address, device type and how you interacted with the ad. Google acts as an independent controller of that information. What Google does with it is described in Google’s privacy policy and in how Google uses information from sites or apps that use its services.
When ads appear
There are three places, and only three:
- When you open the app fresh — never when you switch back to a game already running.
- After a crash in single player, if you choose to watch one to continue.
- At the end of a multiplayer match, if you choose to watch one to keep playing.
The last two are always your choice. Declining returns you to the menu; it never costs you access to anything, and every mode stays free either way.
Playing offline
If your device has no internet connection, no ads are shown and nothing is sent anywhere. Local multiplayer over wifi does not need an internet connection, so a game played this way serves no ads at all, and the app behaves exactly as it would with ads removed.
Your choices
- In the EU, UK and Switzerland, you are asked before any personalised ad is shown, and you can change that choice at any time from the app’s settings.
- On iOS, the system asks for your permission to track before your advertising identifier can be used. If you decline, you will still see ads, but they will not be personalised.
- You can reset or remove your advertising identifier in your device settings, on both platforms.
- You can remove ads entirely with a one-time in-app purchase (see below).
Remove Ads
“Remove Ads” is a single one-time purchase that removes all three placements above. It changes nothing else — every mode, and everything in the game, is identical with or without it.
The purchase is handled entirely by Apple or Google. We never see your payment details, and there is no account or database of ours holding your purchase — your app store account holds it, which is also how “Restore Purchases” works if you reinstall. Because Apple and Google keep separate records, a purchase made on one does not carry over to the other.
Children
Neon Beams is not directed at children, and we do not knowingly collect anything from them.
What the app still does not do
- No analytics, telemetry or crash reporting of our own
- No accounts, sign-in, or profiles
- No data collected by, sent to, or held by us
- No location, contacts, camera, microphone, or photo access
Changes
If a future version collects anything further, this policy will be updated before that version ships, and the change will be described on this page rather than in a version note.